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On behalf of the Government of Malaysia, l would like to welcome you to Malaysia for the upcoming ASEAN Tourism Forum 2014, to be held in Sarawak, Malaysia from 16 to 23 January 2014.
Adopting the theme “ASEAN - ADVANCING TOURISM TOGETHER,” the ASEAN Tourism Forum 2014 will explore the sustainable development of tourism and look at how our tourism initiatives and plans can further support this decades mantra of “Tourism conserves, preserves and protects.” The ASEAN Tourism Forum 2014 in Sarawak, Malaysia, will be a timely platform to think and act on implementing innovative and sustainable energy initiatives that Will ensure the preservation of our natural environment for future generations.
It gives me great honour and privilege, on behalf of the members of ASEANTA, to extent warm greetings and bid “Selamat Datang” to all delegates, buyers, sellers, international media and trade visitors, from far and near, to the most significant tourism event of the Southeast Asia region, namely, the ASEAN Tourism Forum or better known as the ATF.
The theme for ATF 2014, which is “ASEAN - Advancing Tourism Together”,once again, reaffirms the relevance of providing a platform for tourism cooperation between the government and private sectors of the ASEAN countries in facilitating economic development, environmental conservation and community wellbeing.
For ASEANTA, in particular, ATF 2014, is of great significance, as it is the very first time, it is given the honour to organise this prestigious event of the region. ASEANTA is happy to have been given this privilege and trust that all arrangements made will enable all participants and visitors to experience the warm hospitality of Kuching, Sarawak, Malaysia.
ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination where Asian hospitality and cultural diversity are at its best. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.
Each year, the hosting of ATF is rotated among the member countries. ATF 2014 marks the 33rd anniversary of this event since its inauguration in Malaysia in 1981. The country and its host city Kuching, Sarawak is all geared up to welcome over 1,600 delegates which includes some 150 ASEAN tourism ministers and officials, 500 ASEAN exhibitors, 500 international buyers, 100 international and local media as well as 100 tourism trade visitors.